What’s in it for them (the customer)?
Article written by: Sheila Woolsey | President & CEO
Training and coaching of automotive service advisors is a very challenging and rewarding business. I am often amazed at the number of years we continue to work on changing the same skills and behaviors. And year after year we continue to chase dealership service customers to the independent repair facilities both during and after the warranty period. Because after all, what’s in it for them to stay?
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